A New Era in Placemaking

Agenda

6:00pm - Arrival & Networking

6:30pm - Welcome & introduction from RapidScale

6:45pm - Customer fireside chat

7:15pm - Dinner & Discussion

8:45pm - Feedback session

9:00 pm - Close

6:00 – 6:30 PM

6:30 – 7:00 PM

7:00 – 7:30 PM

7:30 – 7:50 PM

7:50 – 9:00 PM

Guest Arrivals & Welcome

Cloud Migration and Modernization - Mimecast

Keynote by AWS  
AI and Customer Experience

Q&A - Discussion

Dinner & Networking

Agenda

A New Era in Placemaking

January 28th 2026 | 10am - 6pm

The Roxy Hotel | 2 6th Ave, New York, NY 10013

Event agenda

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Agenda Point 5

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Agenda Point 1

The role of physical space is undergoing a profound shift. Once built purely for function, today’s environments– from flagship retail stores and entertainment venues to airport lounges and cultural institutions– are expected to do much more. Spaces are tasked with creating emotionally resonant, strategically designed, and tech-enabled spaces that deepen brand engagement and deliver long-term value.

Across industries, decision-makers are responding to this by asking a new question: How can physical space become a platform for storytelling, differentiation, and commercial performance, yet also account for relevance in a world that grows more complex by the hour. But, designing for relevance is no easy task.

Cities are transforming rapidly. Economic pressure from retail vacancies and underused commercial space is forcing developers to rethink traditional zoning and utility. Consumers expect more flexibility, humanity, and emotional value from the spaces they inhabit.

Meanwhile, brands are navigating a fragmented media landscape and digital saturation. Physical presence has re-emerged as a powerful brand channel, but it’s often under-leveraged or misaligned with strategic goals.

Join Journey for A New Era in Placemaking as we discuss how physical space can be reimagined to be more immersive, culturally attuned, and strategically valuable to brand platforms.

You’ll hear from leading voices in experience design, real estate, brand strategy, and urban innovation as we explore how to transform real-world environments into flexible, culturally rich, and commercially valuable ecosystems.

Design today can no longer be treated as a decoration. It must operate as a business-critical capability, one that shapes environments with meaning and creates spaces that build loyalty and fuel growth.

Reimagining Physical Space in the Age of Experience

Meet the speakers

January 28th, 2026 | 10am - 6pm

What we'll discuss

Illustration by Mark Boardman/Meiklejohn

21st November 09:00am - 11:30am

The Hotel Chelsea

Agenda

10:00 AM

Arrival, Coffee & Networking

Opening Remarks

11:15 AM

Art in the Public Realm: Activating Civic Space

The Experience Economy: Why Experience Is the New Currency

Afternoon Break

2:00 PM

At the Table: Building Belonging Through Food

All the World’s a Stage: The Future of Cultural Placemaking

Lunch & Networking

11:00 AM

12:20 PM

3:15 PM

2:30 PM

1:00 PM

3:30 PM

12:00 PM

Art as Catalyst: Building Creative Communities

Stewarding Place: The Responsibility of Cultural Institutions

2:50 PM

The Living Stage: Design, Memory, and Place

4:00 PM

From Container to Catalyst: Activating Everyday Spaces as Venues

4:25 PM

Closing Remarks

4:30 PM+

Cocktails & Networking